Brand Challenge

 Straight Talk Wireless wanted to build excitement around its brand and drive people to learn more.

Our Solution

We created an immersive 360˚ country music experience – on air, on-site, and across digital, social, and print – ultimately driving consumers to Walmart stores to learn more about Straight Talk’s offerings and services.

Campaign Outcome

23M+ impressions, 11.93% email open rate, 3x awareness lift

On-Air Promotion

On-Air Promo | Tennessee

Sweepstakes | Maddie & Tae
Call-In | Michael Ray

Artist Interviews

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