On-Air Promo | Tennessee
CASE STUDY
Straight Talk Wireless
Sings
Brand Challenge
Straight Talk Wireless wanted to build excitement around its brand and drive people to learn more.
Our Solution
We created an immersive 360˚ country music experience – on air, on-site, and across digital, social, and print – ultimately driving consumers to Walmart stores to learn more about Straight Talk’s offerings and services.
Campaign Outcome
23M+ impressions, 11.93% email open rate, 3x awareness lift
On-Air Promotion
Sweepstakes | Maddie & Tae
Call-In | Michael Ray
Artist Interviews
