Straight Talk Wireless
Drives Awareness Through Live Concerts and Events
Straight Talk Wireless came to us to help them build excitement around their brand and drive people into Walmart stores to learn more about its cellular service.
How We Helped
We created one-of-a-kind pop-up experiences at twelve Walmart stores around the country. These “For The Record” events were a media-led entertainment partnership rooted in Straight Talk’s value story and “To Tricks, No Gimmicks” thematic.
We created an immersive 360˚ experience, aligning the brand with pop culture while evangelizing Straight Talk’s offerings and services to new and existing customers. The full-day festivals and in-store acoustic performances celebrated Country music while weaving in Straight Talk messaging every step of the way.
With 72 brand ambassadors on-site, consumers were lured to the Straight Talk aisle, where they received branded content and access to exclusive experiences, “connecting” with some of the biggest names in Country music. The program also included a national sweepstakes and artist call-ins to supporting stations, and we promoted the program on air, on-site, and across digital, social, and print.