On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Brand Challenge

 Straight Talk Wireless wanted to build excitement around its brand and drive people to learn more.

Our Solution

We created an immersive 360˚ country music experience – on air, on-site, and across digital, social, and print – ultimately driving consumers to Walmart stores to learn more about Straight Talk’s offerings and services.

Campaign Outcome

23M+ impressions, 11.93% email open rate, 3x awareness lift

On-Air Promotion

On-Air Promo | Tennessee

Sweepstakes | Maddie & Tae
Call-In | Michael Ray

Artist Interviews

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