Introducing The 2021 State of Audio.

Background

Straight Talk Wireless came to us to help them build excitement around their brand and drive people into Walmart stores to learn more about its cellular service. 

How We Helped

We created one-of-a-kind pop-up experiences at twelve Walmart stores around the country. These “For The Record” events were a media-led entertainment partnership rooted in Straight Talk’s value story and “To Tricks, No Gimmicks” thematic. 

We created an immersive 360˚ experience, aligning the brand with pop culture while evangelizing Straight Talk’s offerings and services to new and existing customers. The full-day festivals and in-store acoustic performances celebrated Country music while weaving in Straight Talk messaging every step of the way. 

With 72 brand ambassadors on-site, consumers were lured to the Straight Talk aisle, where they received branded content and access to exclusive experiences, “connecting” with some of the biggest names in Country music. The program also included a national sweepstakes and artist call-ins to supporting stations, and we promoted the program on air, on-site, and across digital, social, and print.

On-Air Promotion

On-Air Promo | Tennessee

Sweepstakes | Maddie & Tae
Call-In | Michael Ray

Artist Interviews

Results

23M+
Digital
Impressions
11.93%
Email
Open Rate
3x
Awareness
Lift

We delivered once-in-a-lifetime experiences for over 2500+ onsite fans and millions of listeners and digital visitors and successfully drove awareness and consideration of Straight Talk services. 

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