Brand Challenge

This state transportation authority had challenges generating new account and toll pass sign-ups during peak summer travel months and wanted to find new audiences to drive new business.

Our Solution

We partnered with Amazon to identify new general market and Hispanic audiences of car owners, and targeted them with display and OTT ads using pixels on home and sign up pages to track success.

Campaign Outcome

50,000+
New toll pass sign-ups
100,000
Homepage visits

Campaign Creative

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