Introducing The 2021 State of Audio.

Background

Bell Bros., the biggest HVAC company in Sacramento, CA, had recently added windows to their menu of services, and the plumbing division was still relatively new and needed to grow. Their existing endorsements on News Talk, Sports, and Country stations were stale.

How We Helped

We developed an endorsement-driven campaign on two of our stations where the hosts have huge, passionate fan bases, allowing Bell Bros. to reach whole new lifestyle audiences.

Results

50%
GROWTH

Marketing the HVAC, plumbing, and windows to listeners of two new stations that reach homeowners resulted in a 50% increase, the most significant growth the company has seen year over year.

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