Introducing The 2021 State of Audio.

Research

Actionable Insights That Deliver Results

Through proprietary studies and third-party research, and a full suite of modern measurement tools, we deliver best-in-class solutions tailored to your goals.

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Research & Propietary Studies

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Audio Amplification: How to Engage Gen Z with Audio

Marketers everywhere are fascinated with Gen Z. The elusive demographic is coveted by advertisers who understand this is engaged audience, but one not easily found watching cable TV or scrolling through Facebook. We partnered with researchers at Relative Insight to uncover key behavioral trends and preferences for younger audiences, including How they use audio to discover what’s new; How they behave differently than Millennials; And how brands can best engage with Gen Z audiences.

Audio Amplification: The Return on Ad Spend

With tight ad budgets, marketers have to be very smart about where they put their marketing dollars. In order to find the media channels that convert, brands need simply… to follow the money. A Nuestar study of more than 40 national advertisers’ media mix performance confirms that Audio drives tremendous return on ad spend (ROAS), and is under-utilized by all industries studied. Marketers who optimize their media budgets can expect increased ROAS by as much as 23%

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Total Audio Amplifies: An Attribution Channel Study

Advertisers regularly come to us with a simple, direct question: “What will work best for my campaign goals: Digital Audio, or over-the-air (OTA) Radio?” Our recent study provides the clear-cut answer: both. In this guide, you’ll find audio campaign performance insights that reveal what happens when brands initiate a total audio strategy – leveraging the strengths and incremental reach of OTA Radio + Digital Audio.

Audio Amplification: Defining Engaged Impressions

Partnered with Alter Agents and Immersion, we developed a powerful and insights-driven study for clients and partners interested in growing their influence. The study, including a nationally representative survey and quantitative neuro measurements, showed that audio delivers immersive experiences like no other medium – and Audacy’s audio content outperformed media norms. It confirmed that Immersion + Impact = Action is a winning roadmap to help brands break through media clutter and noise, and connect deeply with audiences.

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Use audience data and technology to drive your brand’s growth. Learn how to use our Audience Solutions tools.
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Audio Amplification: Industry Trends in Streaming Audio & Podcast Performance

Advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers. Though there’s no one-size-fits all approach, best practices can deliver the insights your brand needs. In this guide, you’ll find tactical strategies for campaign goal-setting, measurement methodologies, and optimization, as well as benchmarks across key industries, so you can plan, execute, and measure the success of your next audio marketing campaign. 

COVID-19: Audio’s Ability to Educate & Inform

Many American adults have questions and concerns about COVID-19 vaccines. This custom study examines vaccine-hesitant populations’ attitudes toward media –and reveals that audio is their most trusted source of information. The study also reveals that local radio/podcast hosts can mobilize those who are still on the fence about COVID-19 vaccination.

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