Just released: State of Audio - The Disruptors

Brand Challenge

Steak-Umm sought to drive awareness and purchase occasions at Walmart locations across the country. 

Our Solution

We created in-store retailtainment experiences to bring Steak-Umm products to life at 500 Walmart stores in 32 NFL markets across the country that included celebrity chef/player cookoffs, photo opportunities with players, giveaways, product sampling, and special offers – all with the chance to win a trip to the Super Bowl.

Campaign Outcome

21M+ digital and Radio impressions, 22K page views, thousands of attendees, and hundreds of thousands of dollars raised for local food banks.

Campaign Creative

Celebrity Call-In – Alex Mack
Chef Call-In – Chef Rathbun
Event Drive – DJ Moore

Digital Promotion

image module
image module
image module

Related Case Studies

Case Study Rocket Mortgage
Launches Pro Football Pick'em Contest
Case Study Chanel's
Elegant Podcast Campaign
Case Study Mazda NY Tri-State Dealership Group
Fuels Deep Engagement
explore state of audio
×