Brand Challenge

Steak-Umm sought to drive awareness and purchase occasions at Walmart locations across the country. 

Our Solution

We created in-store retailtainment experiences to bring Steak-Umm products to life at 500 Walmart stores in 32 NFL markets across the country that included celebrity chef/player cookoffs, photo opportunities with players, giveaways, product sampling, and special offers – all with the chance to win a trip to the Super Bowl.

Campaign Outcome

21M+ digital and Radio impressions, 22K page views, thousands of attendees, and hundreds of thousands of dollars raised for local food banks.

Campaign Creative

Celebrity Call-In – Alex Mack
Chef Call-In – Chef Rathbun
Event Drive – DJ Moore

Digital Promotion

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