INSIGHTS
WARC Research: Podcast Ads Deliver Outsized Impact, But Most Advertisers Are Missing It
December 10, 2024
60% of podcast listeners take action after hearing an ad.
When searching for the sweet spot for audio ads, : 30-second spots win.
Linear television rakes in about a third of advertising budgets. Its share of daily media consumption? Half that.
For advertisers, the message is clear. Share of car dashboard is the next key metric.