On-air talent in select markets urged listeners to join them in “going rogue” to celebrate the launch of the new vehicle.
CASE STUDY
Nissan
Takeover Campaign Increases Brand Lift
Background
Nissan was looking to promote its all-new 2021 Nissan Rogue.
How We Helped
We created a custom “Rogue Gone Rogue” campaign that ran across 170 top-performing stations in key markets. Custom Nissan promotional content aired throughout the day, encouraging tune-in for an exclusive one-hour Nissan Takeover airing in prime-time.
Promotion
Results
50M+
Impressions
+8 Points
Brand
Familiarity
Familiarity
+11 Points
Brand
Consideration
Consideration
With over 50 million impressions, Nissan saw extremely strong lift compared to the average 3-4 point benchmark.
