Introducing The 2021 State of Audio.

Background

Nissan was looking to promote its all-new 2021 Nissan Rogue.

How We Helped

We created a custom “Rogue Gone Rogue” campaign that ran across 170 top-performing stations in key markets. Custom Nissan promotional content aired throughout the day, encouraging tune-in for an exclusive one-hour Nissan Takeover airing in prime-time.

Promotion

On-air talent in select markets urged listeners to join them in “going rogue” to celebrate the launch of the new vehicle.

Results

50M+
Impressions
+8 Points
Brand
Familiarity
+11 Points
Brand
Consideration

With over 50 million impressions, Nissan saw extremely strong lift compared to the average 3-4 point benchmark.

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