State Of Audio - Level Up: The Modern Blueprint to Audio Advertising

Brand Challenge

Nissan was looking to promote its all-new 2021 Nissan Rogue.

How We Helped

We created a custom “Rogue Gone Rogue” campaign that ran across 170 top-performing stations in key markets with on-air talent urging listeners to join them in “going rogue” to celebrate the launch of the new vehicle.

Results

50M+ impressions, +8 points lift in brand familiarity, and +11 points lift in brand consideration.

Campaign Creative

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