Background

Anschutz Entertainment Group (AEG) was promoting an upcoming Florence and the Machine concert in Kansas City. They needed to increase ticket sales among their fan base of 18-49-year-old alternative rockers. They wanted to position radio against Pandora in order to confirm which medium generated more ticket sales.

How We Helped

AEG partnered with our Kansas City station, 96.5 The Buzz and Pandora to offer “super fans” tickets before going on sale to the general public. Both audio brands created a pre-sale promo code for their listeners, with identical offers. 96.5 The Buzz added mobile marketing, e-newsletters, and social media.

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Results

2,280
TICKETS
SOLD

96.5 The Buzz outperformed Pandora 14:1, selling almost 2,280 tickets with Pandora selling less than 170 tickets. AEG was impressed with the reach and effectiveness of radio.

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