State Of Audio - Fuel The Funnel: Activate Audio to drive better results

Brand Challenge

As face masks became an integral part of our everyday lives, Boomer Naturals wanted to educate consumers on the quality and benefits of its products to help drive sales.

Our Solution

We marshaled our local influence in a 6-week campaign that had our most respected talent in 16 markets speak directly to our listeners about the quality of Boomer’s masks, and encouraged them to place their online orders with an exclusive Audacy discount code.

Campaign Outcome

Through 2,000 talent endorsements and 850 adversations and interviews, Boomer Naturals received 16M OTA impressions, 1.6M streaming impressions, a 13% lift in web traffic, and thousands of new account visits.

Campaign Creative

Joey Boy, Phoenix | KUDL-FM
Lucy Lopez, Miami | WPOW-FM
Mikalah, Los Angeles | Channel Q

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