Introducing The 2021 State of Audio.

Background

As face masks became an integral part of our everyday lives, Boomer Naturals wanted to educate consumers on the importance and benefits of its products to drive sales.

How We Helped

On Air Endorsements
We promoted Boomer Naturals’ messaging across 34 local stations in 16 markets across the country through a two-week talent endorsement campaign.
Local influencers spoke to listeners about the high protection that these face masks provided and encouraged listeners to place their online orders using an exclusive radio discount code.
Joey Boy, Phoenix | KUDL-FM

Adversations
Our on-air talent created short-form adversations in which they discussed the Boomer Naturals 3-layer protective face covers.
Lucy Lopez, Miami | WPOW-FM
On-Air Interviews
Natural and free-flowing conversations reinforced the importance of wearing face covers and the benefits of Boomer Naturals face masks. All interviews concluded with a drive to BoomerNaturals.com, encouraging listeners to use promo code RADIO20 to save 20%.
Mikalah, Los Angeles | Channel Q

Social Media: Our on-air talent showcased their support through social posts on their personal and station accounts, giving followers access to the radio exclusive promo code.

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The Boomer Naturals mask is by far the most comfortable even with the ear loops. The regular size fits my face correctly. The 3-layer material with nano silver technology is incredibly breathable and, I’m thinking, it will be the answer to having a somewhat more comfortable mask-mandated summer in the deep south.

Linda Cassidy
New Orleans | WLMG-FM

Results

1.6M
STREAMING
IMPRESSIONS
16M+
OTA
IMPRESSIONS
12.42%
LIFT
WEB TRAFFIC

Through almost 2,000 talent endorsements and 850 adversations and interviews, Boomer Naturals received 1.6M streaming impressions, 16M+ total OTA impressions, thousands of new user web visits, and a 12.42% lift in web traffic.

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