AUDIO’S
MOMENT
The glow-up that can’t go unnoticed.
If you're getting the sense that the Audio space feels a little different right now,
you're not alone. Audio is having a moment, and savvy marketers are taking notice…

But don’t take
our word for it.
our word for it.
PROCTER & GAMBLE is betting big on Radio’s success
+43%
P&G has upped Radio investment by 43% last year to $235 million
NIELSEN reports that Audio consumption has soared past TV
+10%
Audio reach is +10% above Live+time-shifted TV
+13%
Audio reaches +13% more than connected TV (CTV)
viewership
EDISON tells us to follow the earbuds—it’s all about where we spend our time
Share of time spent listening to ad-supported Audio
AM/FM RADIO
66%
PODCASTS
19%
SPOTIFY
4%
PANDORA
4%
OTHERS
4%
The
$6 Billion
Question
As you refine your advertising investments to make every dollar work harder, could you use another, say, $6 billion?
According to Neustar, that’s the astounding amount of revenue advertisers left on the table last year
by not properly integrating Audio into the mix. But that doesn’t have to be next year’s story.
With $6B of revenue on the table, learn how to unleash the full power of Audio.
READ ON