Campaign Objective

Rocket Mortgage wanted to integrate its brand into the Pro Football conversation.

Our Solution

We leveraged our leading Sports brands’ footprint to create the Rocket Mortgage Pro Football Pick’em contest, engaging listeners across platforms to pick each week’s winners for the chance to win $1,000 in weekly prizes and a $10,000 grand prize.

Campaign Outcome

This Pick’em campaign is now in the third year and continues to keep Rocket Mortgage in the middle of the Pro Football conversation on our Sports stations.

Promotion

Promotion on WFAN-FM

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