How Ad Frequency Drives Purchase

Download this study and uncover the ad frequency strategies driving the best results for Audio advertisers:

  • Frequency: How many Audio ad exposures until consumer engagement peaks and when does it wear out
  • Driving Purchase: How does frequency impact traditional ad metrics like recall and purchase intent
  • Creative that Captivates: Brand mentions, product benefits, sonic stimulus – which ad elements grab and hold our attention the best

Methodology

The Audio Amplification: How Ad Frequency Drives purchase study used samples of Spark Foundry client advertisements in the retail, financial services and QSR industries. Participants aged 18 – 54 were exposed to a randomized rotation of Audio content and advertisements as many as 15 times over the course of a week. Through a follow-up survey, it also measured key performance indicators including recall and intent to purchase. Immersion, the key metric in our study, is a scientific measure of emotional connection and attention.

Our Partners

For more information, contact Idil Cakim, SVP of Research & Insights at [email protected] or your Audacy Account Representative

REPORT

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Click to read and download report

Related Insights

woman behind film strip Insights Entertainment Guide
March 18, 2024
Research Exclusive Insights: Unveiling the Power of Audio in the Connected Car
March 2, 2024
Research Podcast brand safety & suitability report
November 2, 2023

Ready to Make Audio Work for Your Brand?

ADVERTISE WITH US
download state of audio
×