Introducing The 2021 State of Audio.

Background

Dell sought to reach out to small and medium sized business owners (SMB) during Small Business Month to celebrate their achievements and to offer tips on how to survive in the ever-changing world of commerce.

How We Helped

We leveraged our business-focused podcasters to create the Dell Technologies Small Business PodFerence – a series of celebrity talent-lead conversations on how to succeed with your small business. Participating podcasters produced custom episodes for this audience.

Podcasts

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Michael Lewis hosted a conversation between Malcolm Gladwell and Jacob Weisberg on what it’s like to run a business with your best friend and how COVID-19 impacted their company.

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Rachel Hollis held a series of bold conversations with fellow business powerhouses and personal development leaders that provided listeners with real-life valuable takeaways.

Digital Hubs

We created a DellTechnologiesPodference.com digital hub that housed all the information needed for the PodFerence including release schedules, discussion topics, contributor bios and content. A mobile hub allowed PodFerence followers to easily access all the shows within the Audacy app (formerly RADIO.COM). 

Promotion

:30 over-the-air and streaming spots ran across 21 local stations

Dell was the exclusive presenting sponsor of our sports assets

Dell was the presenting sponsor of the Difference Makers feature running on seven all news stations across the country.

Additional Promotion

Results

2.1M+
Podcast Episodes
Impressions
3.8M+
Podcast Promos
Impressions
21.9M+
Streaming
Impressions
3.2M
Social
Impressions

The Dell Technologies PodFerence was a success with fourteen custom podcast episodes reaching millions of small business owners.

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