CASE STUDY
Dell Technologies
Connects with Podcast Listeners
Brand Challenge
Dell sought to reach out to small and medium sized business owners during Small Business Month to celebrate their achievements and to offer tips on how to survive in the ever-changing world of commerce.
Our Solution
We leveraged our business-focused podcasters to create the Dell Technologies Small Business PodFerence – a series of celebrity talent-lead conversations on how to succeed with your small business. Participating podcasters produced custom episodes for this audience.
Campaign Outcome
2.5M podcast episodes impressions; 4M podcast promos impressions; 22M streaming impressions; Nearly 4M social impressions
Podcasts
Michael Lewis hosted a conversation between Malcolm Gladwell and Jacob Weisberg.
Rachel Hollis held a series of bold conversations with fellow business powerhouses and personal development leaders.
DellTechnologiesPodference.com Digital Hub
