Just released: State of Audio - 11 Moments That Matter

Brand Challenge

Dell sought to reach out to small and medium sized business owners during Small Business Month to celebrate their achievements and to offer tips on how to survive in the ever-changing world of commerce.

Our Solution

We leveraged our business-focused podcasters to create the Dell Technologies Small Business PodFerence – a series of celebrity talent-lead conversations on how to succeed with your small business. Participating podcasters produced custom episodes for this audience.

Campaign Outcome

2.5M podcast episodes impressions; 4M podcast promos impressions; 22M streaming impressions; Nearly 4M social impressions


image module

Michael Lewis hosted a conversation between Malcolm Gladwell and Jacob Weisberg.

image module

Rachel Hollis held a series of bold conversations with fellow business powerhouses and personal development leaders.

DellTechnologiesPodference.com Digital Hub

Related Case Studies

Case Study Bell Bros.
Business Sees Massive 50% Growth
Case Study Dunkin'
Runs on Podcasts
Case Study Associates in Plastic Surgery
Increases Seminar Registrations