Entercom Launches SmartReach Digital Division
New Local Digital Services Unit to Bolster Entercom’s Integrated Marketing Solutions Capabilities for Customers
Bala Cynwyd, PA — Entercom Communications Corp. (NYSE: ETM) announced today that it has launched SmartReach Digital, a new division of the company that will help local businesses navigate the growing universe of digital marketing options. SmartReach Digital will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.
SmartReach Digital has rolled out in six of Entercom’s markets as of April 1. Additional markets will be added over the next twelve months. SmartReach Digital is supported by a full-service digital agency formed by Entercom, staffed with a team of experienced digital marketers. The company will also employ dedicated sales executives and campaign managers in each Entercom market.
“SmartReach Digital is an exciting and important expansion of our company’s product line and a perfect complement to our core Radio business,” said Entercom President and CEO David Field. “Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers. We believe that our new SmartReach Digital products will bolster our ability to deliver powerful and effective solutions for our customers.”
SmartReach Digital is led by Stephen Gibbons, who most recently served as VP-Marketing and VP-National Sales at Dex One. Gibbons led a significant transformation of Dex One, as he helped expand its product line and was responsible for the creation of effective integrated marketing solutions for small and medium size businesses.
For more information, visit www.SmartReachDigital.com.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.
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