Audacy’s 96.5 TDY Becomes “Ninety-Swift-Five T-A-Y” to Celebrate Taylor Swift’s Return to Philadelphia
PHILADELPHIA, PA – May 11, 2023 – Audacy’s 96.5 TDY (WTDY-FM) in Philadelphia will celebrate Taylor Swift’s return to “Swiftadelphia” by renaming the station “Ninety-Swift-Five T-A-Y” from 9:00 a.m. ET on May 11 to 9:00 a.m. ET on May 15.
Fittingly, the station will play only Taylor Swift songs on the air during that time and change all station logos online and on social platforms to reflect “Taylor’s Hits.”
“It’s an exciting time for our stations as we welcome Taylor Swift back to Philadelphia,” said David Yadgaroff, senior vice president and market manager, Audacy Philadelphia. “TDY will celebrate this amazing weekend by showcasing Taylor in a special way. We can’t wait to turn TDY into T-A-Y, Taylor’s Hits!”
Additionally, WTDY-FM will be onsite at Lincoln Financial Field prior to each concert on May 12, 13 and 14, meeting listeners and celebrating Taylor’s music with “Taylor-oke” karaoke and a Taylor Swift photo booth, with props depicting each era from the tour. The station will also give listeners one last chance to win a pair of tickets through contesting onsite each day of the concert.
Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).