As one of the top sports audio providers, Audacy rallies its Kansas City and San Francisco markets home to the big game teams, the Chiefs and the 49ers, as they face off this Sunday for the Lombardi Trophy. As the flagship station of the Chiefs, 106.5 The Wolf (WDAF-FM) is particularly fired up for this prominent moment in the NFL season and pop culture.

“The Chiefs are KC, and the pride for the team is everything not only for Audacy Kansas City but the entire market. Red is the color of the city,” said Roxanne Marati, Senior Vice President and Market Manager, Audacy Kansas City. “Not only does the partnership mean something to our sports station, but we host the games on our country station, The Wolf, and each brand supports Chiefs content, such as post-game updates from CRN announcer Mitch Holthus to weekend programming on our Rock station, 98.9 the Rock.”

The Kansas City market has been following in Taylor Swift’’s footsteps, showing their Chiefs pride by sporting team merchandise and the color red. Buildings and businesses have also been rooting for their home team by turning their lights red leading into each weekend’s game.

San Francisco is also anticipating this friendly head-to-head off the field.

“In the world of sports, there’s nothing bigger than the NFL. Therefore, there’s simply nothing bigger than having your home team in the Big Game. It’s as huge of an opportunity as you could ask for, and we’ve completely owned it,” said Stacey Kauffman, Regional Vice President and Market Manager, Audacy San Francisco. “The Bay Area’s hunger for a championship winner has grown more and more ravenous with each year’s failure. It feels like we’re due, it’s our time. Our hosts, clients, and listeners are all locked in, supporting the Niners’ quest for their sixth title.”

Along with gearing up in red and gold for their SF Super Bowl Spirit Day in San Francisco, the Audacy market has been catering content to the championship on 95.7 The Game (KGMZ-FM), including having The Grateful Dead’s Bob Weir, a die-hard 49ers fan join “Willard & Dibs.” “Steiny and Guru” are also hosting their show from Las Vegas’ Radio Row. Additionally, “The “Morning Roast with Bonta Hill & Joe Shasky” will cover the game and have live shows from Vegas on Monday and Tuesday mornings. 

Audacy will be on Radio Row all week, huddling San Francisco, Kansas City and New York stations to broadcast live coverage. Along with 95.7 The Game’s “Steiny and Guru” airing February 8 and 9 from 8:00 a.m. to 12:00 p.m. PT, 610 Sports Radio’s (KCSP-AM) “Cody and Gold” will air all week from 8:00 a.m. to 12:00 p.m. PT and WFAN Sports Radio 101.9/66’s (WFAN-AMFM) will have their morning show, “Boomer & Gio,” with Boomer Esiason and Gregg “Gio” Giannotti onsite all week. 

CBS Sports Radio will also have a morning show, “Maggie & Perloff,” midday show host Jim Rome, afternoon show host Zach Gelb, and overnight host Amy Lawrence present to cover the big game.

Forbes has named Audacy one of the biggest sportsbooks for the championship with Wagertainment’s sports and content producers, including the BetQL Network broadcasting live from Mandalay Sportsbook on February 5, 6, and 9 and Radio Row on February 7 and 9,

The San Francisco and Kansas City markets have game plans if they come out Sunday with a victory. A win from the Chiefs will shut down the city on Wednesday, February 14, with schools dismissed for a celebratory parade that Audacy stations will be on-site to cover. As for San Francisco, if the 49ers claim their first title in 30 years, there will be a slew of festivities. There will be station visits from legendary former players, including Jerry Rice joining “The Morning Roast with Bonta Hill & Joe Shasky,” and a parade with 95.7 The Game placards and signs lining the route, with similar championship coverage to the Warriors titles.

“Frankly, if the 49ers win, next week will be the most joyous and rewarding week our station and cluster has known in a long, long time (Maybe with the exception of KCBS finally being recognized as the Marconi Legendary Station of the Year in 2023!),” said Kauffman. 

Listeners can tune in to the big game on 106.5 The Wolf (WDAF-FM) — the radio home of the Chiefs in Kansas City on air and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.  

Coverage of the big game will also be available nationwide through Audacy’s partnership on Westwood One and locally on 92.9 The Game in Atlanta, 105.7 The Fan and The Bet in Baltimore, WEEI in Boston, WGR 550 in Buffalo, 670 The Score in Chicago, 92.3 The Fan and 98.5 WNCX in Cleveland, 97.1 The Ticket in Detroit, The Fan Upstate in Greenville, Sports Radio 610 in Houston, 560 Sports in Miami, WWL in New Orleans, WFAN in New York, Sports Radio 94WIP in Philadelphia, 93.7 The Fan in Pittsburgh, Sports Radio 910 The Fan in Richmond, 97.3 The Fan in San Diego, 106.7 The Fan and The Team 980 in Washington DC and KFH Radio and KNSS in Wichita.