830 WCCO (WCCO-AM), an Audacy station in Minneapolis, raised over $82,000 during its fourth annual “Cure Blood Cancer Radio Auction,” benefitting NMDP℠. NMDP is a global nonprofit dedicated to helping patients with blood cancers or disorders find matching blood stem cell donors. The organization also manages the world’s most diverse registry of blood stem cell donors. 

“The auction experiences created excitement. Our fans created impact,” said Brad Lane, Brand Manager, 830 WCCO. “In an era of infinite content and fractured attention, this event wasn’t just a fundraiser. It was a reminder that radio still matters. It still creates community, inspires generosity, and has the power to turn listeners into neighbors united behind a common cause. We’re honored to help bring people together in support of NMDP’s mission.”

The event took place on June 18 from 6:00 a.m. to 6:00 p.m. CT at the NMDP world headquarters in Minneapolis and offered listeners the opportunity to bid on exclusive, one-of-a-kind experiences, including luxury getaways, VIP sports and concert tickets, and custom local dining packages. Throughout the day, WCCO hosts conducted meaningful interviews with transplant recipients Betsy, Brady and Latral searching patient Kiri alongside conversations with NMDP frontline team members and executives Steve Spellman, Angie Fitzgerald, Jamie Margolis and Leanna Cooper. 

“On behalf of NMDP and the patients we serve, thank you to 830 WCCO and their listeners for the incredible generosity and continued commitment to help more patients access life-saving cell therapy,” said Amy Ronneberg, CEO, NMDP. “Just this month, NMDP celebrated facilitating our 150,000th transplant, a milestone made possible by the donors, supporters, researchers and partners who share our commitment to saving lives. Support from partners like 830 WCCO helps make these moments possible by advancing research, supporting patients and ensuring more people can access the life-saving cell therapy they need.”

The event could not have been made possible without support from station partners and tremendous advocates of the effort: Matt Guttman of Guttman Law, John Schuster of the Schuster Real Estate Group, and Mike Frattallone of Frattallone’s Hardware and Garden Stores.

Listeners can tune in to 830 WCCO (WCCO-AM) in Minneapolis on air and nationwide on the Audacy app and website. Fans can also connect with the station on social media via X, Facebook and Instagram.