CASE STUDY

Stella Rosa

Toasts Urban Markets

Brand Challenge

Stella Rosa sought to engage with new and existing consumers in key urban markets to drive brand messaging and encourage sweepstakes entries for the Stellabration Virtual VIP Party with Mike Epps and Big Tigger.

Our Solution

We created a multi-faceted national campaign in 16 Stella Rosa markets that ran on 17 stations, and streaming, digital, email, and social platforms.

Campaign Outcome

Over the four-week campaign, thousands of consumers interacted with Stella Rosa’s creative, and the brand received 38K+ sweepstakes entries and 1.7M+ impressions.