Introducing The 2021 State of Audio.

Background

Stella Rosa sought to engage with new and existing consumers in key urban markets to drive brand messaging and encourage sweepstakes entries for the Stellabration Virtual VIP Party with Mike Epps and Big Tigger.

How We Helped

We created a multi-faceted national campaign in key Stella Rosa markets that ran on 17 stations in 16 markets, and streaming, digital, email, and social platforms. 

Promotion

Big Tigger Promotes the Stellabration
Social Post
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Sweepstakes Landing Page
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Results

38K
Sweepstakes
Entries
1.7M+
Campaign
Impressions

Over the four-week campaign, thousands of consumers interacted with Stella Rosa’s creative, and the brand received 38K+ sweepstakes entries and 1.7M+ impressions.

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