CASE STUDY
Nissan
Drives Brand Equity for the Rogue
Brand Challenge
Nissan was looking to promote its all-new 2021 Nissan Rogue.
How We Helped
We created a custom “Rogue Gone Rogue” campaign that ran across 170 top-performing stations in key markets with on-air talent urging listeners to join them in “going rogue” to celebrate the launch of the new vehicle.
Results
50M+ impressions, +8 points lift in brand familiarity, and +11 points lift in brand consideration.