Introducing The 2021 State of Audio.

Background

Local Tri-State Mazda dealerships were looking to inspire New Yorkers to feel alive in Mazda CUVs by educating auto intenders on the safety, stylish design, versatility, and technology available. 

How We Helped

We created a full-year awareness campaign that leveraged our New York-based influencers who shared their favorite vehicle features with listeners, from a New York native’s perspective. We promoted these fun facts over broadcast, streaming, email, and mobile platforms and also integrated them into our Traffic, Weather, and Information Network.

Talent Integration

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Al Dukes | WFAN-FM/AM

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Katie Neal | WNSH-FM

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Race Taylor | WCBS-FM

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Karen Carson | WNEW-FM

Content Alignment

We aligned Mazda with custom on-air content that connects with auto intenders’ passion points, like traffic updates, weather forecasts, and top-of-the-hour music reports.

WCBS-FM Weather Report
WFAN-FM Music Sponsorship

Digital Media

We ran an online, mobile, streaming, and e-blast campaign to increase awareness.

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Targeting & Attribution

We used our data and analytics tools to zero in on the target audience and measure brand lift, web lift, and foot traffic.

Results

12%
Increase in
Consideration
20%
Increase in
Awareness

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