Mazda NY Tri-State Dealership Group
Fuels Deep Engagement
Local Tri-State Mazda dealerships were looking to inspire New Yorkers to consider Mazda CUVs by educating auto intenders on the safety, stylish design, versatility, and technology available.
We created a full-year awareness campaign that leveraged our New York-based influencers to share their favorite vehicle features with listeners, from a New York native’s perspective, via broadcast, streaming, email, and mobile platforms.
+20% increase in awareness and nearly +15% increase in consideration
Al Dukes | WFAN-FM/AM
Katie Neal | WNSH-FM
Race Taylor | WCBS-FM
Karen Carson | WNEW-FM
On Air Content
We aligned Mazda with custom on-air content that connects with auto intenders’ passion points, like traffic updates, weather forecasts, and top-of-the-hour music reports.