Mazda NY Tri-State Dealership Group
Uses On-Air Personalities to Drive Engagement
Local Tri-State Mazda dealerships were looking to inspire New Yorkers to feel alive in Mazda CUVs by educating auto intenders on the safety, stylish design, versatility, and technology available.
How We Helped
We created a full-year awareness campaign that leveraged our New York-based influencers who shared their favorite vehicle features with listeners, from a New York native’s perspective. We promoted these fun facts over broadcast, streaming, email, and mobile platforms and also integrated them into our Traffic, Weather, and Information Network.
Al Dukes | WFAN-FM/AM
Katie Neal | WNSH-FM
Race Taylor | WCBS-FM
Karen Carson | WNEW-FM
We aligned Mazda with custom on-air content that connects with auto intenders’ passion points, like traffic updates, weather forecasts, and top-of-the-hour music reports.
We ran an online, mobile, streaming, and e-blast campaign to increase awareness.
Targeting & Attribution
We used our data and analytics tools to zero in on the target audience and measure brand lift, web lift, and foot traffic.