On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Brand Challenge

Local Tri-State Mazda dealerships were looking to inspire New Yorkers to consider Mazda CUVs by educating auto intenders on the safety, stylish design, versatility, and technology available.

Our Solution

We created a full-year awareness campaign that leveraged our New York-based influencers to share their favorite vehicle features with listeners, from a New York native’s perspective, via broadcast, streaming, email, and mobile platforms.

Campaign Outcome

+20% increase in awareness and nearly +15% increase in consideration

Talent Integration

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Al Dukes | WFAN-FM/AM

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Katie Neal | WNSH-FM

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Race Taylor | WCBS-FM

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Karen Carson | WNEW-FM

On Air Content

We aligned Mazda with custom on-air content that connects with auto intenders’ passion points, like traffic updates, weather forecasts, and top-of-the-hour music reports.

WCBS-FM Weather Report
WFAN-FM Music Sponsorship

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