Bank of America wanted to amplify its “Power to…” brand messaging in key test markets. 

We paired Bank of America presidents with our influential on-air talent in key markets to discuss how the brand strives to impact the communities it serves. We housed the interviews on the brand’s landing pages and promoted them on social media. We then created :90 audio vignettes and distributed them over the air and across streaming platforms.

Bank of America received over 26 million impressions from this campaign, well over their goal.