On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Brand Challenge

Bank of America wanted to amplify its “Power to…” brand messaging in key test markets. 

Our Solution

We paired Bank of America presidents with our influential on-air talent in key markets to discuss how the brand strives to impact the communities it serves. We housed the interviews on the brand’s landing pages and promoted them on social media. We then created :90 audio vignettes and distributed them over the air and across streaming platforms.

Campaign Outcome

Bank of America received over 26 million impressions from this campaign, well over their goal.

Campaign Creative

Audio Vignette
Bank of America Interview with Delaware’s Market President

Related Case Studies

Case Study Mastercard
Gets Loud to Release its First Single
Case Study Straight Talk Wireless
Case Study Maryland Transportation Authority
Uses Amazon DSP To Drive Sign Ups
download state of audio