Introducing The 2021 State of Audio.

Background

Bank of America wanted to amplify its “Power to…” brand messaging in key test markets. 

How We Helped

We paired Bank of America presidents with our influential on-air talent in key markets to discuss how the brand strives to impact the communities it serves.

We housed the interviews on the brand’s landing pages and promoted them on social media. 

We then created :90 audio vignettes and distributed them over the air and across streaming platforms. 

Results

26M+
MILLION
IMPRESSIONS

Bank of America received over 26 million impressions from this campaign, well over their goal.

Related Case Studies

Case Study Blue Moon
Drives 36% Sales Spike With Events
Case Study Stella Rosa
Partners with On-Air Personalities to Boost Sweepstakes Entries
Case Study AEG
Uses Radio To Sell More Tickets
download social impact report
×