On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Background

When the Atlanta-based flooring company, Megafloors, wanted to reach women ages 30-54, they partnered with our very own Jenn Hobby at STAR 94.1.

How We Helped

We developed an integrated endorsement campaign that leveraged Jenn’s real life experience with the Megafloors design staff. A combination of videos, We developed an integrated endorsement campaign that leveraged Jenn’s real-life experience with the Megafloors design staff. A combination of videos, emails and social media helped weave a personal story for our listeners.

Jenn Hobby endorsement at STAR 94.1

Jenn Hobby endorsement at STAR 94.1

Results

By tapping into real experiences, we were able to show potential customers how easy it is to get new floors with Megafloors’ talented design staff. Sales increased, and they even shifted more of their ad budget from TV over to radio.

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