We developed an integrated endorsement campaign that leveraged Jenn’s real life experience with the Megafloors design staff. A combination of videos, We developed an integrated endorsement campaign that leveraged Jenn’s real-life experience with the Megafloors design staff. A combination of videos, emails and social media helped weave a personal story for our listeners.

By tapping into real experiences, we were able to show potential customers how easy it is to get new floors with Megafloors’ talented design staff. Sales increased, and they even shifted more of their ad budget from TV over to radio.