Introducing The 2021 State of Audio.

Background

Keep Your Home California is a government program dedicated to helping low and moderate-income homeowners retain their homes if they have suffered a financial hardship. The organization’s goal was to build awareness with the public, ensure the audience viewed the program as a legitimate option, increase the number of applications, and educate California homeowners on options available to them.

How We Helped

We developed an integrated, multi-market campaign throughout California that boosted TV spending by amplifying Keep Your Home California’s message across radio and digital. A mix of emails, display ads, on-air endorsements, and a microsite drove massive amounts of traffic and leads.

Results

2.5M+
Impressions
1,250
Qualified
Leads

In only three months, Keep Your Home California received over 2.5 million impressions that drove 1,250 qualified leads.

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