Just Released: State of Audio - Trends Report

Background

Keep Your Home California is a government program dedicated to helping low and moderate-income homeowners retain their homes if they have suffered a financial hardship. The organization’s goal was to build awareness with the public, ensure the audience viewed the program as a legitimate option, increase the number of applications, and educate California homeowners on options available to them.

How We Helped

We developed an integrated, multi-market campaign throughout California that boosted TV spending by amplifying Keep Your Home California’s message across radio and digital. A mix of emails, display ads, on-air endorsements, and a microsite drove massive amounts of traffic and leads.

Results

2.5M+
Impressions
1,250
Qualified
Leads

In only three months, Keep Your Home California received over 2.5 million impressions that drove 1,250 qualified leads.

Related Case Studies

Case Study Bank of America
Banking on Local On-Air Talent
Case Study Dunkin'
Runs on Podcasts
Case Study Stella Rosa
Toasts Urban Markets
soa2024
×