Introducing The 2021 State of Audio.

Background

When Mastercard made history by releasing its first single, “Merry Go Round,” by singer/songwriter Nadine Randle, they enlisted us to help them promote it across the country.  

How We Helped

Through a three-week, custom-created audio and digital marketing program, we used our local talent across the country to promote the single and incentivize listeners to enter for a chance to win a Mastercard Priceless Experience to attend the Grammys.

We selected talent around the country to talk, on-air, about Mastercard’s big release. They played a sample of the song and announced the sweepstakes, which drove listeners to download the Audacy (formerly RADIO.COM) app to enter to win.

Seventy-three stations in 42 markets participated.

Merry go Round” is the first single on a full album with global artists putting their interpretation on Mastercard’s sonic brand identity. 

Campaign Creative

Julia | WBBM-AM/WCFS-FM | Chicago

Results 

30K
Page
Views
36%
Click
Through
2.5M+
Streaming
Impressions
92K+
Social
Impressions

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