Uses Audio and Digital to Promote The Release of its First Single
When Mastercard made history by releasing its first single, “Merry Go Round,” by singer/songwriter Nadine Randle, they enlisted us to help them promote it across the country.
How We Helped
Through a three-week, custom-created audio and digital marketing program, we used our local talent across the country to promote the single and incentivize listeners to enter for a chance to win a Mastercard Priceless Experience to attend the Grammys.
We selected talent around the country to talk, on-air, about Mastercard’s big release. They played a sample of the song and announced the sweepstakes, which drove listeners to download the Audacy (formerly RADIO.COM) app to enter to win.
Seventy-three stations in 42 markets participated.
“Merry go Round” is the first single on a full album with global artists putting their interpretation on Mastercard’s sonic brand identity.