State Of Audio - Fuel The Funnel: Activate Audio to drive better results

Brand Challenge

When Mastercard made history by releasing its first single, “Merry Go Round,” by singer/songwriter Nadine Randle, they enlisted us to help them promote it across the country.  

Our Solution

We created a three-week Audio and digital marketing program leveraging Audacy talent across seventy-three stations in 42 markets to promote the single and incentivize listeners to enter for a chance to win a Mastercard Priceless Experience to attend the Grammys.

Campaign Outcome

2.5M streaming impressions, 92K social engagements, and a 36% click-through rate.

Campaign Creative

Julia | WBBM-AM/WCFS-FM | Chicago

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