When Mastercard made history by releasing its first single, “Merry Go Round,” by singer/songwriter Nadine Randle, they enlisted us to help them promote it across the country.  

We created a three-week Audio and digital marketing program leveraging Audacy talent across seventy-three stations in 42 markets to promote the single and incentivize listeners to enter for a chance to win a Mastercard Priceless Experience to attend the Grammys.

2.5M streaming impressions, 92K social engagements, and a 36% click-through rate.