As marketers are challenged to capture consumer attention, Audio — like no other media — delivers an immersive experience which triggers memorability, trust and connection. 

How do we know? We’ve done the research

Audio is far more immersive 

and attention-grabbing, while out performing industry benchmarks in other media, including linear TV and social. Dive into the data

Audio Builds Trust 

71% of weekly Broadcast OTA listeners tune in because the hosts are local, they feel a personal connection, they trust their recommendations and the content is relevant to their community.

Source: Engaged Impressions custom study was conducted with Alter Agents

Dive into the research 

RESEARCH REPORT

Defining Engaged Impressions

Defining Engaged Impressions

The Amplifying Effect Trust, Immersion, and Host Influence Have on Determining Consumer Action…

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INSIGHTS

New Research Confirms Audio Outperforms TV and Digital

New Research Confirms Audio Outperforms TV and Digital

Around the country, millions of listeners stay engaged to audio throughout the day…

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INSIGHTS

5 Creative Insights for Amazing Audio Ads

5 Creative Insights for Amazing Audio Ads

New study provides insights for maximizing listener engagement…

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INSIGHTS

How Audacy’s Influencers Helped an Online Privacy Company Grow Business

How Audacy’s Influencers Helped an Online Privacy Company Grow Business

Amid a flurry of recent online data breaches and the growing threat…

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INSIGHTS

How Savvy Advertisers Are Predicting Success With Immersion

How Savvy Advertisers Are Predicting Success With Immersion

Not all reach is equal. Engagement matters — especially in today’s highly cluttered media landscape..

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