Audio’s Impact on Attention & Emotion
As marketers are challenged to capture consumer attention, Audio — like no other media — delivers an immersive experience which triggers memorability, trust and connection.
How do we know? We’ve done the research
Audio is far more immersive
and attention-grabbing, while out performing industry benchmarks in other media, including linear TV and social. Dive into the data
Audio Builds Trust
71% of weekly Broadcast OTA listeners tune in because the hosts are local, they feel a personal connection, they trust their recommendations and the content is relevant to their community.
Source: Engaged Impressions custom study was conducted with Alter Agents
Audio’s performance exceeds norms on every key metric that matters
+56%
more attention than norms
8%
lift in brand recall
+67%
above norms in brand choice
Source: Dentsu Attention Economy Podcast and Radio Studies, conducted by Lumen Research, 2023
Dive into the research
RESEARCH REPORT
Defining Engaged Impressions
Defining Engaged Impressions
The Amplifying Effect Trust, Immersion, and Host Influence Have on Determining Consumer Action…
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INSIGHTS
New Research Confirms Audio Outperforms TV and Digital
New Research Confirms Audio Outperforms TV and Digital
Around the country, millions of listeners stay engaged to audio throughout the day…
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INSIGHTS
5 Creative Insights for Amazing Audio Ads
5 Creative Insights for Amazing Audio Ads
New study provides insights for maximizing listener engagement…
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INSIGHTS
How Audacy’s Influencers Helped an Online Privacy Company Grow Business
How Audacy’s Influencers Helped an Online Privacy Company Grow Business
Amid a flurry of recent online data breaches and the growing threat…
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INSIGHTS
How Savvy Advertisers Are Predicting Success With Immersion
How Savvy Advertisers Are Predicting Success With Immersion
Not all reach is equal. Engagement matters — especially in today’s highly cluttered media landscape..
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