Getting top quality means spending top dollar – or does it? Not with Audio, where you can make your media budget work smarter, not harder. It’s a proven medium that allows advertisers to shake things up without shaking their piggy banks out. 

As listeners are becoming their own program directors, turning on and tuning in where and when they choose, it’s coming through loud and clear that Audio fans are on the move. Listeners are finding their favorite shows, tunes, and hosts through Radio, podcasts, and streaming. In a world where content is queen, they are becoming quite used to switching back and forth across Audio platforms throughout the day. 

Audio marketing pros are uncovering that there’s an amplifying affect when they activate an integrated Audio plan. There’s a clear reach extension when digital and OTA Radio plans are combined. By targeting their audiences across a strategic range of Audio platforms, advertisers are joining users at their moments of passion. And they’re not interrupting – they’re disrupting. They’ve found creative ways to deliver authentic messages that flow seamlessly within the story to maintain and even attract audience attention.  

The key to putting Audio to work is to engage with those audiences not just on a radio show, podcast, or digital stream, but through multiple channels throughout the listener’s day. The proof isn’t in the pudding – it’s in the wallet. We’ve seen a steady rise in our advertisers moving from single-channel Audio campaigns to multi-channel campaigns¹, and with a tremendous payoff. When advertisers diversify their Audio campaigns, the cost to convert a new customer drops 38%². 

Armed with Audio insights, advanced measurement tools, and proven success with campaign-driven conversions, there’s a tremendous opportunity to make Audio campaigns work smarter. Each pillar of the Radio-podcast-streaming trifecta has its own superpowers, but together they become a Total Audio team that can engage audiences across multiple channels throughout their day. The integrated approach has some pretty impressive payoffs. It’s hard to argue with the chance to convert customers with less media spend… and why would you want to 😉

Want more of the latest Audio insights? Check out the STATE OF AUDIO guide for trends from the listeners, advertisers, and creators revolutionizing Audio.