Introducing Summer’s Favorite Fixture - Grilling Dads
With 4th of July in the rearview mirror, we are now into the heart of summer. And what’s one of our favorite summertime fixtures? Dads firing up the grill. You know the familiar scene–Dad commanding the grill with tongs in one hand, and a cold beer in the other. The ‘beast of BBQ’ has donned his trusty apron and is jammin to his favorite tunes. (He may or may not be wearing white New Balance sneakers to complete the look). For all those who wonder, ‘What is Dad listening to, drinking, and getting excited for this summer’, here’s your inside insights into this summer’s Grilling Dad.
And for the rest of us living it up at BBQs all summer long – here are some of our favorite exclusive stations to go with your burgers and dogs.
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Nielsen Scarborough, Market/Release: Scarborough USA+ 2021 Release 2 Total (Jun 2020 – Nov 2021), M35-49, Has Kids, Grills/Outdoor Cooking. Base: Total Adults 18+ Projected: 257,410,712 Respondents: 199,689