Introducing Summer’s Favorite Fixture - Grilling Dads

By Audacy Insights Team

With 4th of July in the rearview mirror, we are now into the heart of summer. And what’s one of our favorite summertime fixtures? Dads firing up the grill. You know the familiar scene–Dad commanding the grill with tongs in one hand, and a cold beer in the other. The ‘beast of BBQ’ has donned his trusty apron and is jammin to his favorite tunes. (He may or may not be wearing white New Balance sneakers to complete the look). For all those who wonder, ‘What is Dad listening to, drinking, and getting excited for this summer’, here’s your inside insights into this summer’s Grilling Dad.

An index value of 100 indicates that a result exactly matches the baseline average, an index of 200 indicates that the result is twice the average.

And for the rest of us living it up at BBQs all summer long – here are some of our favorite exclusive stations to go with your burgers and dogs.

Want to talk more about reaching your target audience?

Let´s Talk
SOURCES

Nielsen Scarborough, Market/Release: Scarborough USA+ 2021 Release 2 Total (Jun 2020 – Nov 2021), M35-49, Has Kids, Grills/Outdoor Cooking. Base: Total Adults 18+ Projected: 257,410,712 Respondents: 199,689

Related Insights

Audience Harnessing the Power of AM/FM Radio in Political Races
July 2, 2024
smart speaker Audience The Extraordinary Power of the Everyday Podcast Listener
June 4, 2024
Advertising Tips Audiences Use Their Voice: Valuable Shoppers are Connecting with Brands on Smart Speakers
May 21, 2024

Ready to Make Audio Work for Your Brand?

ADVERTISE WITH US