Newly Released Study - Sound Creative: How to Build Winning Audio Ads

Introducing Summer’s Favorite Fixture - Grilling Dads

By Audacy Insights Team

With 4th of July in the rearview mirror, we are now into the heart of summer. And what’s one of our favorite summertime fixtures? Dads firing up the grill. You know the familiar scene–Dad commanding the grill with tongs in one hand, and a cold beer in the other. The ‘beast of BBQ’ has donned his trusty apron and is jammin to his favorite tunes. (He may or may not be wearing white New Balance sneakers to complete the look). For all those who wonder, ‘What is Dad listening to, drinking, and getting excited for this summer’, here’s your inside insights into this summer’s Grilling Dad.

An index value of 100 indicates that a result exactly matches the baseline average, an index of 200 indicates that the result is twice the average.

And for the rest of us living it up at BBQs all summer long – here are some of our favorite exclusive stations to go with your burgers and dogs.

Want to talk more about reaching your target audience?

Let´s Talk
SOURCES

Nielsen Scarborough, Market/Release: Scarborough USA+ 2021 Release 2 Total (Jun 2020 – Nov 2021), M35-49, Has Kids, Grills/Outdoor Cooking. Base: Total Adults 18+ Projected: 257,410,712 Respondents: 199,689

Related Insights

car rearview mirror Advertising Tips Auto Playbook: Top Strategies to Win with Audio Ads
March 23, 2023
header Audience Gen Z Crave Audio Round the Clock
March 1, 2023
baseball park Advertising Tips Play Ball! Get Ready to Hit It Out of the Ballpark with Sports Fans
February 22, 2023

Ready to Make Audio Work for Your Brand?

ADVERTISE WITH US
download
×