Just Released: State of Audio - Trends Report

Celebrating the Fearless Females Who are Shaping the Future of Audio

By Sarah Harris, VP, Social Impact, Audacy

Audio is booming, and there has never been a better time to be a female creator in local Radio and podcasting. Women are driving the beat from programming and sales to brand marketing and advertising.

At Audacy, we’re all about celebrating female voices. From podcasts, to on air, to events, to all levels of the back office, our fearless female leaders and rising stars foster high-quality content, deepen our connections with listeners, and create a valuable, positive environment for brand partners. 

During Women’s History Month, we are proud to engage with our fans by showcasing dynamic women in game-changing roles in Audio across our platforms.

Enjoy Intimate Fan Experiences with Leading Ladies

Audacy celebrates women in music with our third annual Leading Ladies event taking place on International Women’s Day at Hard Rock Hotel New York.

The show will feature powerful performances dedicated to uplifting women’s voices from Maren Morris, Bebe Rexha, Ingrid Andress and Jax.

Can’t catch the show live? No worries! It will be available for replay on our Leading Ladies exclusive station.

Listen to Content That Engages, Informs, and Inspires 

Throughout March, “Audacy Celebrates” will honor fearless females. Our local brands will feature unique content produced by an all-female production team. We love showcasing how dynamic women in Audio, from Meghan Trainor to Dua Lipa, and influential local voices on Audacy brands like Boston’s WEEI Mego, Amy, and Coco, have navigated their lives and careers.

It’s the right time and place to highlight women who have significantly impacted our history. Female listeners are hungry for content for women, made by women. Women make up 46% of monthly podcast listeners. And heavy female podcast listeners have grown 72% since the pandemic. Women tend to be most interested in content on kids and family, health and fitness, arts, true crime, religion, and education.1

And they’re not just passively listening – they’re truly engaged.

73%

of female listeners
can recall the brand after exposure 2

Tune in to Our Formidable Podcasters and Rich Female-led Storytelling

From celebrities to women in your neighborhood, our podcast hosts and topics cover the inspiring stories of powerful women who are making things happen. 

Multimedia maven Glennon Doyle’s “We Can Do Hard Things,” produced by Audacy’s Cadence13, is one of America’s top female-led podcasts. Vice President Kamala Harris recently joined Doyle for a special episode

The New York Times best-selling author Gretchen Rubin’s “Happier” podcast, where she dishes about happiness and good habits with her younger sister, Hollywood producer Elizabeth Craft, is another fan-favorite.

Audacy’s female podcasters are digging into important news and exploring history. Managing Producer of Podcasts Femi Redwood’s “Beyond Black History Month” podcast tells Black history year-round.

Pineapple Street Studios “Because of Anita” traces the legacy of attorney Anita Hill’s testimony during Supreme Court Justice Clarence Thomas’ divisive 1991 confirmation hearings.  

Local stories matter too. Christy Strawser, the Detroit-based national managing editor of Audacy News, is an award-winning journalist with hard-hitting shows to her credit, including the upcoming podcast ”Who Killed Strawberry.”

At Audacy’s podcast studios, women are trailblazing leaders. Jenna Weiss-Berman, the co-founder of Pineapple Street Media, leads a culture where intrepid young people are encouraged to speak up. 

At Audacy’s booming sports podcast studio 2400Sports, VP and Executive Producer Lena Glaser is a highly effective leader in the historically male-dominated sports media industry. Upcoming podcasts include a deep dive into the Special Olympics and the WNBA.  

It all Starts Here: Inside Audacy

At Audacy, we aspire to be inclusive, diverse, and supportive. From local market and brand leaders to corporate execs, we have strong female leaders and content creators. Our leaders coach women to speak up and share ideas. Every voice matters.

Inside Audacy

Executive Leadership

Susan, Sarah, and Beth mentor female colleagues with constructive and candid feedback, and encourage others to do the same

Susan Larkin
Chief Operating Officer

Sarah Foss
Chief Technology Officer

Beth Bramowski
Chief Accounting Officer & Controller

In The Studio

Fearless females leading their stations and building community with fans

Nicole Alvarez & Megan Holiday
KROQ-FM

Racquel Williams
KYW Newsradio Community Impact Reporter

Ashley O.
104.3 “The Shark” Miami

Behind the Scenes

Building partnerships and leading the business forward – these leaders are empowering the next generation

Je-Anne Berry
Executive Producer, Branded Podcasts

Seema Kumar
SVP Advertising Platforms

Nikki Nite
VP of Programming & Operations and VP of Adult Contemporary

Powerful Voices, Potent Brand Potential 

Today and every day, women deserve to be celebrated, encouraged, and promoted. Audio by women and for women strengthens our connections with listeners and builds bonds between our brand partners and consumers. 

When you have an inclusive culture that welcomes all voices, there’s no better sound – for everyone.

Want to talk more about reaching your target audience?

Let´s Talk
SOURCES

1. Nielsen podcast Today Report https://scba.com/wp-content/uploads/2021/04/Nielsen-Podcasting-Today-Feb-2021.pdf/

2. Nielsen Podcast Insights report May 2022

3. Source: Source: Edison Research Infinite Dial, 2022

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