The Social at Midtown’s goal was to increase restaurant lunch traffic during spring.
How We Helped
We worked with the restaurant to tweak their current commercial campaign to feature lunch items, and they ran the campaign during targeted Gator Baseball games. In addition, we added the lunch menu to the website that we custom-built for the brand and promoted it across digital outlets. Finally, our ESPN lunchtime show, Sports Scene with Steve Russell, broadcast live from the restaurant every Friday during Gator baseball season.
The Social at Midtown nearly doubled their lunchtime traffic and The Gators won the College World Series!