Custom Podcast Campaign Increases Web Visits
Chanel was looking to drive listeners to Insidechanel.com to watch “The House of Chanel” web series.
How We Helped
Cadence13 and Pineapple Street Studios crafted a custom podcast campaign centered around individual podcast episodes. A-List talent engaged with key Chanel audiences and encouraged them to view the film on the Chanel site. Guests included Bruce Springsteen, Maya Hawke, Lenny Kravitz, Leslie Odom Jr., Pharrell, Alicia Keys, and John Legend.