Introducing The 2021 State of Audio.

Background

Chanel was looking to drive listeners to Insidechanel.com to watch “The House of Chanel” web series.

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How We Helped

Cadence13 and Pineapple Street Studios crafted a custom podcast campaign centered around individual podcast episodes. A-List talent engaged with key Chanel audiences and encouraged them to view the film on the Chanel site. Guests included Bruce Springsteen, Maya Hawke, Lenny Kravitz, Leslie Odom Jr., Pharrell, Alicia Keys, and John Legend.

Chanel messaging ran on 13 total podcast episodes of Broken Record & The Happiness Lab.

Campaign Creative

Podcast: The Happiness Lab

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Podcast: Broken Record

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Results

2M+
IMPRESSIONS

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