Introducing The 2021 State of Audio.


Background

Rodenhiser wanted to support their ambitious four-year growth plan by increasing leads, growing their staff, and generating brand awareness in Boston.

How We Helped

We created on-air endorsement campaigns with WAAF Morning Show host Greg Hill and WEEI PM Drive personality Rich Keefe who voiced pre-recorded commercials and live reads. We also added core digital elements, including homepage takeovers and station Facebook posts.

Open and ongoing conversations with Rodenhiser allowed us to create additional custom campaigns throughout the year.

Bob Saget Discusses Rodenhiser On Air

Live Read with Rich Keefe

Results

15%
INCREASE IN
WEB TRAFFIC
20%
INCREASE IN
PHONE LEADS
5
NEW
HIRES

Rodenhiser saw direct Rodenhiser saw direct and immediate results throughout their campaign and was thrilled with the outcome. Web traffic increased 15%, and phone leads increased 20%. Rodenhiser also made five new hires from the on-air and digital efforts.

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