CASE STUDY
Rocket Mortgage
Launches Pro Football Pick'em Contest
Campaign Objective
Rocket Mortgage wanted to integrate its brand into the Pro Football conversation.
Our Solution
We leveraged our leading Sports brands’ footprint to create the Rocket Mortgage Pro Football Pick’em contest, engaging listeners across platforms to pick each week’s winners for the chance to win $1,000 in weekly prizes and a $10,000 grand prize.
Campaign Outcome
This Pick’em campaign is now in the third year and continues to keep Rocket Mortgage in the middle of the Pro Football conversation on our Sports stations.
Promotion
Promotion on WFAN-FM