Background
Pinecrest Shopping recently opened in Orange Village, OH, outside of Cleveland. The mall wanted to raise awareness for its location and promote the stores, restaurants, and special events to attract ideal women shoppers.
How We Helped
We created a high-frequency radio campaign on WDOK and WQAL, which are stations with high female listenership. We then built excitement for the center through on-air giveaways and remote broadcasts at the mall with WQAL Morning Host Jeremiah Widmer and WDOK Morning Host Tim Richards.
Results
Pinecrest Shopping received positive feedback from shoppers who listened to the ads on our stations and heard about the mall for the first time. Pinecrest was thrilled with the amount of awareness generated for their location and traffic driven to the stores.
