Background
Middlesex Community College (MXCC) needed to create awareness of the college and drive foot traffic of potential students ages 18-24 to their $2.5 million media center open house.
How We Helped
We developed an integrated marketing campaign using Stevey, our morning show host on HOT 93.7, who attended the college. With a combination of targeted video Facebook posts, on-air endorsements, on-air commercials, and an onsite appearance, we created excitement for the media center.
Results
Stevey authentically connected with the student community in Hartford, sharing how MXCC helped him get his start in radio. The campaign influenced more students to pre-register than the year before, and most of these students enrolled in the New Media Center program.
