Introducing The 2021 State of Audio.

Background

Middlesex Community College (MXCC) needed to create awareness of the college and drive foot traffic of potential students ages 18-24 to their $2.5 million media center open house.

How We Helped

We developed an integrated marketing campaign using Stevey, our morning show host on HOT 93.7, who attended the college. With a combination of targeted video Facebook posts, on-air endorsements, on-air commercials, and an onsite appearance, we created excitement for the media center.
MXCC – Promotion
MXCC – Endorsement
MXCC – Invitation Open House

Results

Stevey authentically connected with the student community in Hartford, sharing how MXCC helped him get his start in radio. The campaign influenced more students to pre-register than the year before, and most of these students enrolled in the New Media Center program.

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