Introducing The 2021 State of Audio.

Background

Mercedes-Benz was looking to increase awareness of its Sprinter and Metris vans among “weekend warriors.”

How We Helped

We crafted a custom audio sponsorship for Mercedes-Benz to engage with its target customers and highlight the vans as the go-to vehicle for adventures.

As the sole sponsor of our Breaking News and Sports Insiders stories, Mercedes-Benz was mentioned during every report.

Creative

Breaking News
(formerly RADIO.COM Breaking News)
Mercedes-Benz presented our stations’ Breaking News reports across the country.
Breaking News- WFAN
Breaking News- WSCR
Sports NBA Insiders
(formerly RADIO.COM Sports Insiders)
A deep roster of respected national and local sports analysts (think Brian Scalabrine) called into local markets to give fans valuable perspective on significant news from both on and off the court.
Insider Call – WQAM
Insider Call – WEEI

Results

17M+
In-Programming
Impressions
13M+
Over-The-Air
Impressions

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