State Of Audio - Fuel The Funnel: Activate Audio to drive better results

Brand Challenge

Mercedes-Benz was looking to build awareness of and affinity for its Sprinter and Metris vans among adventurers and touring families.

Our Solution

We crafted a month-long custom audio sponsorship – positioning Mercedes’ vans as the go-to-vehicle for adventurers – and placing the brand in the flagship position of Audacy’s Breaking News and Sports Insider Stories across our broadcast and digital platform. 

Campaign Outcome

Mercedes realized a +30% lift in awareness from over 30 Million impressions delivered with precision to target cohorts, via live read formats from audio’s most trusted and respected voices, seamlessly integrated into Audacy’s highest value bespoke content and brands.

Creative Samples

Breaking News

Breaking News- WFAN
Breaking News- WSCR

Sports NBA Insiders

Insider Call – WQAM
Insider Call – WEEI

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