Mercedes-Benz was looking to build awareness of and affinity for its Sprinter and Metris vans among adventurers and touring families.

We crafted a month-long custom audio sponsorship – positioning Mercedes’ vans as the go-to-vehicle for adventurers – and placing the brand in the flagship position of Audacy’s Breaking News and Sports Insider Stories across our broadcast and digital platform. 

Mercedes realized a +30% lift in awareness from over 30 Million impressions delivered with precision to target cohorts, via live read formats from audio’s most trusted and respected voices, seamlessly integrated into Audacy’s highest value bespoke content and brands.