To celebrate its 21st birthday, Blue Moon wanted to plan a must-attend event in Wilkes-Barre/Scranton to spotlight its specials and drive sales.

How We Helped

We created a custom event, entitled “Blue Moon 21st Birthday Bash”, at Montage Mountain Waterpark, and entertained guests with three local bands, DJs, a mechanical bull, and full use of the park. We promoted the event through an integrated on-air, email, and digital campaign.


Blue Moon’s 21st Birthday Bash
Blue Moon’s 21st Birthday Bash



Guests were treated to an exclusive event that increased brand awareness for Blue Moon and generated a 36% sales spike.

Related Case Studies

Case Study Ford
Builds for America by Building Community
Case Study Maryland Transportation Authority
Uses Amazon DSP To Drive Sign Ups
Case Study Bank of America
Banking on Local On-Air Talent
download state of audio