CASE STUDY
Blue Moon
Drives 36% Sales Spike With Events
Background
To celebrate its 21st birthday, Blue Moon wanted to plan a must-attend event in Wilkes-Barre/Scranton to spotlight its specials and drive sales.
How We Helped
We created a custom event, entitled “Blue Moon 21st Birthday Bash”, at Montage Mountain Waterpark, and entertained guests with three local bands, DJs, a mechanical bull, and full use of the park. We promoted the event through an integrated on-air, email, and digital campaign.
Promotion
Results
36%
SALES
SPIKE
SPIKE
Guests were treated to an exclusive event that increased brand awareness for Blue Moon and generated a 36% sales spike.