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Background

To celebrate its 21st birthday, Blue Moon wanted to plan a must-attend event in Wilkes-Barre/Scranton to spotlight its specials and drive sales.

How We Helped

We created a custom event, entitled “Blue Moon 21st Birthday Bash”, at Montage Mountain Waterpark, and entertained guests with three local bands, DJs, a mechanical bull, and full use of the park. We promoted the event through an integrated on-air, email, and digital campaign.

Promotion

Blue Moon’s 21st Birthday Bash
Blue Moon’s 21st Birthday Bash

Results

36%
SALES
SPIKE

Guests were treated to an exclusive event that increased brand awareness for Blue Moon and generated a 36% sales spike.

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