State Of Audio - Fuel The Funnel: Activate Audio to drive better results


Madworld Haunted Attractions sought to increase sales by growing awareness and visibility in the market.

How We Helped

We created a fully integrated marketing campaign in return for a revenue share agreement of ticket sales. The campaign involved sponsorship of station events, radio ads running 24 hours a day, web takeovers on our station sites, display ads, and email blasts from all six Upstate stations. The haunted attraction was also promoted via social media and endorsed by on-air talent Hawk N’ Tom and The Rise Guys. Tickets to Madworld were sold through our Get My Perks platform.



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