On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Background

Madworld Haunted Attractions sought to increase sales by growing awareness and visibility in the market.

How We Helped

We created a fully integrated marketing campaign in return for a revenue share agreement of ticket sales. The campaign involved sponsorship of station events, radio ads running 24 hours a day, web takeovers on our station sites, display ads, and email blasts from all six Upstate stations. The haunted attraction was also promoted via social media and endorsed by on-air talent Hawk N’ Tom and The Rise Guys. Tickets to Madworld were sold through our Get My Perks platform.

Results

20%
YOY SALES
GROWTH

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