Just released: State of Audio - 11 Moments That Matter

Background

Livermore Ford Lincoln wanted to generate leads by aligning their dealership with the Oakland Raiders and the Golden State Warriors and promote the brand as the #1 dealer of F-150 Trucks.

How We Helped

We created the “You Pick Em for a Truckload of Cash” campaign with sports station 95.7 The Game, inviting listeners to submit their team picks for the chance to win a truckload of cash. The promotion included on-air spots, in-store displays, and digital messaging.

Results

300
CONTEST
ENTRIES
1/3
OPT INS
TO DATABASE
165K
IMPRESSIONS

Over 300 people entered to win the contest, and over a third opted into the database. The ads drove 165,000 impressions.

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