On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Background

Livermore Ford Lincoln wanted to generate leads by aligning their dealership with the Oakland Raiders and the Golden State Warriors and promote the brand as the #1 dealer of F-150 Trucks.

How We Helped

We created the “You Pick Em for a Truckload of Cash” campaign with sports station 95.7 The Game, inviting listeners to submit their team picks for the chance to win a truckload of cash. The promotion included on-air spots, in-store displays, and digital messaging.

Results

300
CONTEST
ENTRIES
1/3
OPT INS
TO DATABASE
165K
IMPRESSIONS

Over 300 people entered to win the contest, and over a third opted into the database. The ads drove 165,000 impressions.

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