On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Audacy Buffalo

Buffalo-based Liberty Yellow Cab needed help touting the benefits of its services to encourage people to use their cabs vs. other ride-sharing services that were moving into the market. Their goals were to grow their executive car service and increase the number of app downloads.

How we helped

We crafted an integrated campaign to build awareness of their app and B2B executive car service. We used WBEN text traffic alerts, event marketing, Kiss 98.5 mobile app sponsorship, personal endorsements, and digital marketing to reach their target consumers.

Results

500+
APP
DOWNLOADS
200+
NEW USERS

In addition to securing accounts for their B2B executive car service, we secured 500 app downloads and over 200 new users in one month alone.

Related Case Studies

Case Study Steak-Umm
Sizzles with NFL and Walmart
Case Study Stella Rosa
Toasts Urban Markets
Case Study Nissan
Drives Brand Equity for the Rogue
download state of audio
×