Liberty Yellow Cab
“Speeds Ahead” of Ride Sharing Competition
Buffalo-based Liberty Yellow Cab needed help touting the benefits of its services to encourage people to use their cabs vs. other ride-sharing services that were moving into the market. Their goals were to grow their executive car service and increase the number of app downloads.
How we helped
We crafted an integrated campaign to build awareness of their app and B2B executive car service. We used WBEN text traffic alerts, event marketing, Kiss 98.5 mobile app sponsorship, personal endorsements, and digital marketing to reach their target consumers.