CASE STUDY
Liberty Yellow Cab
“Speeds Ahead” of Ride Sharing Competition
Audacy Buffalo
Buffalo-based Liberty Yellow Cab needed help touting the benefits of its services to encourage people to use their cabs vs. other ride-sharing services that were moving into the market. Their goals were to grow their executive car service and increase the number of app downloads.
How we helped
We crafted an integrated campaign to build awareness of their app and B2B executive car service. We used WBEN text traffic alerts, event marketing, Kiss 98.5 mobile app sponsorship, personal endorsements, and digital marketing to reach their target consumers.
Results
500+
APP
DOWNLOADS
DOWNLOADS
200+
NEW USERS
In addition to securing accounts for their B2B executive car service, we secured 500 app downloads and over 200 new users in one month alone.
