Newly Released Study - Sound Creative: How to Build Winning Audio Ads

Audacy Buffalo

Buffalo-based Liberty Yellow Cab needed help touting the benefits of its services to encourage people to use their cabs vs. other ride-sharing services that were moving into the market. Their goals were to grow their executive car service and increase the number of app downloads.

How we helped

We crafted an integrated campaign to build awareness of their app and B2B executive car service. We used WBEN text traffic alerts, event marketing, Kiss 98.5 mobile app sponsorship, personal endorsements, and digital marketing to reach their target consumers.



In addition to securing accounts for their B2B executive car service, we secured 500 app downloads and over 200 new users in one month alone.

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