On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

Background

Ladd’s, a business that supplies golf course maintenance equipment, wanted to grow awareness, stay top-of-mind with customers, and capture new leads on its website.

How We Helped

We crafted an integrated marketing campaign using Radio, Display, SEM, and Live Chat to build awareness for Ladd’s in Memphis and capture leads through search engines and the website.

Results

$40K+
ROI
53.6%
INCREASE IN
UNITS SOLD
$250K+
REVENUE
BOOST

In one month alone, the live chat generated 33 new sales leads, resulting in nine sales for the client– over $40,000 ROI. In the first six months of the campaign, Ladd’s saw an increase of 53.6% in units sold, boosting revenue by over a quarter of a million dollars.

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