CASE STUDY
Kelly’s Kawasaki
Drives Traffic to Dealership with Country Music Festival
Background
Kelly’s Kawasaki, a dealership in Arizona specializing in Kawasaki Motorcycles, All Terrain Vehicles, and Jet Ski Personal Watercraft, wanted customers to experience the products first hand.
How We Helped
We took the products on the road to Country Thunder, a huge three-day music festival, where brand ambassadors could interact face-to-face with customers without them feeling pressured to buy at the dealership. Kelly’s Kawasaki invited attendees to enter to win a Z125 motorcycle, which helped gather leads and build relationships with future customers.
Promotion
We promoted the brand and festival on KMLE Country 107.9 and across social media.
Results
Kelly’s Kawasaki has been sponsoring the Country Thunder Music Festival with us for three years and has captured many leads and even sold units onsite at the event.
