Just released: State of Audio - 11 Moments That Matter

Background

Canon MAXIFY Printers wanted to connect with its target consumers– small businesses in New York and select large cities.

How We Helped

We partnered with Canon MAXIFY Printers to create the Small Business Grant Challenge, where small businesses of up to 100 employees could apply for a $10,000 grant to help grow their business. Applications to the quarterly contest were promoted on-air and online on 1010 WINS. A panel of judges selected the ten finalist companies, and all participants met at our New York performance space. Each finalist company provided a 90-second pitch to the judges who determined the winner.

Results

Canon MAXIFY engaged its target audience and expanded the program in San Francisco, Chicago, and Minneapolis.

Related Case Studies

Case Study Dunkin'
Runs on Podcasts
Case Study Nissan
Drives Brand Equity for the Rogue
Case Study Rocket Mortgage
Launches Pro Football Pick'em Contest