Canon MAXIFY Printers
Connects and Engages with Target Market
Canon MAXIFY Printers wanted to connect with its target consumers– small businesses in New York and select large cities.
How We Helped
We partnered with Canon MAXIFY Printers to create the Small Business Grant Challenge, where small businesses of up to 100 employees could apply for a $10,000 grant to help grow their business. Applications to the quarterly contest were promoted on-air and online on 1010 WINS. A panel of judges selected the ten finalist companies, and all participants met at our New York performance space. Each finalist company provided a 90-second pitch to the judges who determined the winner.
Canon MAXIFY engaged its target audience and expanded the program in San Francisco, Chicago, and Minneapolis.