Background

Avocados from Peru wanted to be the preferred brand of avocados in the Baltimore marketplace. To do this, they sought to create awareness and inform consumers where to purchase the products.

How We Helped

We created a multi-media campaign around unique sampling opportunities at the Orioles game and the Baltimore Zoo. We promoted these sampling events on-air across all five of Baltimore’s powerhouse radio stations through live reads on the days leading up to the big game. The MIX, the FAN, and WILF promoted the brand and events through digital elements, including landing pages, social media, and digital takeovers.

Results

Thousands of consumers sampled Avocados from Peru.

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