Alarm Protection Services (APS), a locally owned home and business security company near New Orleans, was having trouble gathering leads from its website. This local business was competing with larger national brands that created trust with consumers by advertising the security of large companies. APS needed a way to build trust among the local community in order to sell more alarm and home automation systems for both residential and commercial customers
How We Helped
We implemented Live Chat to the APS website in order to keep visitors on the site longer and convert them to leads. Then, we crafted radio endorsements from WWL personality Tommy Tucker to help build brand awareness and trust among listeners. Lastly, we used targeted display ads, search engine marketing, and search engine optimization to drive traffic to the website and increase sales.
Growth exploded and has grown significantly year after year. APS had a record-breaking Q1 with 60% growth in residential sales and a 30% growth in commercial sales vs. the prior year. APS also acquired co-op dollars and continues to grow its partnership.