Introducing The 2021 State of Audio.

Background

AJ’s Beer Warehouse, a family-owned business, wanted to stand out among local competitors. The client’s objective was to drive sales at the store level and increase digital and social engagement.

How We Helped

We developed a multi-platform, integrated campaign comprised of on-air radio commercials with the classic rock station 96.5 WCMF, social media, direct-to-consumer emails, and on-air giveaways. The campaign kicked off with the Sweet Sipsteen contest, created to align people’s passion for beer with NCAA brackets. The client brought the competing beers down to the studios for each matchup. 96.5 WCMF listeners and online visitors voted on which beers would advance until we crowned the champion. The winner received an AJ’s Beer Warehouse gift card and merchandise.

Results

60%
SALES
INCREASED YOY
LIKES
INCREASED
WEB TRAFFIC
INCREASED

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