CASE STUDY
Maryland Transportation Authority
Uses Amazon DSP To Drive Sign Ups
Brand Challenge
This state transportation authority had challenges generating new account and toll pass sign-ups during peak summer travel months and wanted to find new audiences to drive new business.
Our Solution
We partnered with Amazon to identify new general market and Hispanic audiences of car owners, and targeted them with display and OTT ads using pixels on home and sign up pages to track success.
Campaign Outcome
50,000+
New toll pass sign-ups
100,000
Homepage visits
Campaign Creative
