CASE STUDY

Keep Your Home California

Builds Brand Awareness

Background

Keep Your Home California is a government program dedicated to helping low and moderate-income homeowners retain their homes if they have suffered a financial hardship. The organization’s goal was to build awareness with the public, ensure the audience viewed the program as a legitimate option, increase the number of applications, and educate California homeowners on options available to them.

How We Helped

We developed an integrated, multi-market campaign throughout California that boosted TV spending by amplifying Keep Your Home California’s message across radio and digital. A mix of emails, display ads, on-air endorsements, and a microsite drove massive amounts of traffic and leads.