Entercom Launches as LiveRamp Destination
PHILADELPHIA, PA – March 3, 2020 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful, to become a LiveRamp Destination. Advertisers and media buyers will now have the ability to find and activate their own audiences interacting with the Company’s robust portfolio of audio assets that reach over 170 million consumers monthly. In addition, advertisers will benefit from the Company’s full suite of first party data and attribution solutions through Entercom Audience & Attribution platforms.
“As the No. 1 reach medium in America, radio and digital audio should be vital parts of every brand’s media strategy,” said Dan McKinney, Vice President, Data and Analytics, Entercom. “Audience based media buyers nationwide who turn to LiveRamp to find and activate their audiences across digital and television publishers will now be able to do so across all audio platforms – from streaming, to podcasts, to over-the-air inventory – giving them over 90% reach in the top 50 markets.”
LiveRamp has over 500 integrations with leading platforms in the industry, offering advertisers an omnichannel solution for activating their data. As part of the partnership, Entercom’s portfolio of assets spanning across broadcast radio and digital will be featured among hundreds of leading media and entertainment companies.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.audacyinc.wpengine.com, Facebook and Twitter (@Entercom).